Miranda Lambert wants you to buy a RAM truck. Specifically, she wants women to start looking more at gorgeous, dependable trucks like the 2016 RAM 1500, and she is sharing her message with women truck buyers in a new ad that mixes the RAM 1500 with some of country music’s hottest female stars. Recent research into women’s buying patterns shows incredible room for growth with truck buyers, and an increasing number of women are looking at tougher, more rugged trucks like the RAM 1500. This is old news to the sales team at the Sunland Park Chrysler Dodge Jeep® RAM dealership in El Paso when women have always been a huge part of the truck-buying public.
Of course, it never hurts to have big stars like Miranda Lambert and Kellie Pickler reminding you that RAM trucks are more than just rough workhorses, built only for ranching and construction work. The broad appeal of the RAM line of trucks is due to the blend of power, comfort and value that RAM builds into each and every model. And at the Sunland Park Chrysler Dodge Jeep® RAM you will find a pack of new and pre-owned RAM trucks for you to choose from. Come in for a test drive to see for yourself just how great it feels to drive a RAM truck, and talk with the sales staff to find out how easy owning one can be. Plus, rest easier knowing that you have the full crew of factory-trained mechanics and techs from the Sunland Park service department on your side, ready to take care of any scheduled, or unscheduled, maintenance you need. And that’s an offer that will appeal to everyone.